I will start this post by saying that although I am not completely happy with this artefact, it did achieve what I wanted it to. However I will indeed be rethinking it and modelling a new one that achieves the same purpose but looks infinitely better.
Anyhow onto what I have found
These images were all formed from the same living room scene, just with different colour lighting added to them. I chose this as a starting point as the colour of the lighting is one of the main attributes that can affect a persons reaction to an environment and what emotions they link with that environment. I created a number of shots with 7 different colours that I felt would invoke different emotions. It is widely know that red is often associated with anger and heat or that blue is associated with calm and peace, but also with cold. I wanted to discover what peoples reactions were first hand, and see if they were any different to what one would expect.
The first image was bathed in an aqua light. This colour is often associated with cold, but also perhaps with being around water. No surprises with the answers to this one, as most of the focus group wrote down cold as the atmosphere they were getting from this image. Other answers also included sterile and one answered lonely. Overall the answers reflected what I already suspected about this colour.
The second image was given a black light, accentuating the darkness within the scene. The colour of light does not really add much emotion to the scene as it creates the impression that the room is unoccupied. The reactions to this image however are quite varied. A few responses were along the lines of the room being empty and just having the lights turned off, whilst quite a few answered that they thought the scene portrayed a mixture of sadness and loneliness.
The third image was lit with a dark blue light. The responses to this colour were varied to say the least. A couple of people image gives off a cold look, whilst others stated it looks like television glare. I also got a couple of answers that said it looks like a "UV party/rave house", which are by far the oddest answers so far.
The forth image was given a green hue. The responses to this image were as varied as the responses to the third image. No two answers were the same. the answers included: Happy, not normal, like a club, eerie, futuristic, alien, reminiscent of nature, artificial and dirty. As you can see the green light produced a lot of differing responses, so its hard to nail down a common emotion for it.
The fifth image was given a red hue. The responses for this image were a bit more in line with what one would expect. They include: Warm, seedy, like a dark room, dangerous, alarmed, hot, fire, anger, scary, seductive. These responses fit in with what people often associate with red light.
The sixth image was lit with standard white light. It is by far the most natural looking scene. The responses for this one include: perfection, relaxed, blank, natural, sterile, clean and calm. Again these answers are very similar to what one would expect of people viewing a clean white room.
The last image was lit with a yellow hue. This seen is perhaps more reminiscent of the sun slanting through a window in the evening as it sets. Responses to this image include: sunny, artificial, cozy, toxic, warm, retro and artificially lit. The over riding response to this one was one of warmth and comfort.
Overall this artefact has been successful in helping me to identify people reactions to different colours of lighting. However the artefact itself is really rather basic. I have an idea of how I will adapt it to become more effective. This includes making a series of models and lighting it how people would expect it to be lit but then changing the colour of the lighting and seeing how that changes people reactions to it.
As for the responses to the images above, a fair few were what you would expect given the colours shown. However there were a few wild cards, such as the green light, that seemed to get a varied response. By itself the colour of light can evoke different emotions, however it needs to be used in conjunction with other elements to truly be used effectively.
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